Catriona Campbell

Client Technology & Innovation Officer, EY UK&I

Keynote: Putting Scotland at the heart of the AI revolution

Catriona joined EY UK & Ireland to lead Client technology & Innovation from her previous role running our wavespace innovation centres across EMEIA, as well as working with HSBC, Nokia, Unilever, and BP.

After graduating in Psychology & Human Computer Interaction, she went on to become an entrepreneur, and one of the UK’s pioneers in Technology User Experience (UX).

​In 2000. she founded the London-based experience design firm which became Seren. Working with clients including Barclays, Sky, Vodafone, Sainsbury’s, Dell, Nokia and Microsoft, and was acquired by EY in 2015.

​In 2012, and was honoured to join greats like Sir Tim Berners-Lee, and Sir Jony Ive when she was voted into the coveted BIMA Hall of Fame for contributions to technology design, including the UK Government digital guidelines.

She divides her free time between family and sharing views on AI from her debut book: ‘AI by Design’, which explores – with a nerdy sci-fi twist – how our species can develop a future in which AI and humans work together for the common good, and not against one another.