Michelle McKenna

Volunteer for the Consumer and Public Interest Network (CPIN)

Session: Standardisation for Trustworthiness in AI: a sector perspective on how to deliver trustworthy AI

Michelle McKenna is an experienced and dedicated volunteer for the Consumer and Public Interest Network (CPIN). Having spent 20 years as a Trading Standards Officer, she is an expert in consumer issues and has a strong commitment to representing the consumer view. Recently awarded the 'Representing Consumers' Award from BSI for her contributions to standards development, Michelle is a passionate advocate for giving consumers a voice and protecting their rights. As a Local Authority, Senior Trading Standards Officer, she holds lead responsibility for product safety, doorstep crime, and intelligence management. She is also the Chair of the Chartered Trading Standards Institute (CTSI) Scottish Branch.

CPIN’s trained volunteers participate in the development of standards to highlight key consumer issues, make sure that real problems are addressed and minimize the risk of consumer harm. Its priority areas of activity are consumer safety, consumer vulnerability, services, sustainability and digital privacy and security. CPIN believe that all consumers have a right to safe and accessible goods and services, clear information, fair treatment, effective systems of redress and a healthy environment. CPIN representatives use the principles laid out in the United Nations Guidelines for Consumer Protection (UNGCP) as the foundation of their work.